maxXP is an online visualization tool for relationships among objects such as people, firms, brands, products, or even plants, animals, proteins, genes, etc.
mapXP was developed by Daniel M. Ringel for his
Journal of Marketing Research article titled "
Multimarket Membership Mapping". Please download the full
open access article for free from here:
Full Article. You may use and adapt mapXP for your own purposes, but you must always cite the original M4 article as follows:
Ringel, D. M. (2022). EXPRESS: Multimarket Membership Mapping. Journal of Marketing Research, 0(0). https://doi.org/10.1177/00222437221110460